FOR IMMEDIATE RELEASE: North Pole (November 25, 2007) After generations of speculation by children and parents around the planet, the most famous names in holidays and toys finally reveal themselves to their adoring public.

“We’re used to speculation,” explained Bruce Basu, the Tooth Fairy and Chief Operations Officer of TinkerTank Inc. “But with the internet, satellite imaging, text messaging and relentless paparazzi, it was getting hard to keep our identity, methods and even location a secret anymore. So we have decided to come forward and introduce ourselves to the world, rather than continue to hide and allow rumors and misinformation to define us.”

“Kids were asking questions,” furthered Santa Claus, CEO of TinkerTank Inc, “questions that parents couldn’t answer, so people were just making stuff up. It’s important to us that people know us, and know what we do to create the toys that kids treasure.”

After consulting several experts, the leadership at TinkerTank Inc decided that a Web Site was the best way to interact with people. The resulting TinkerTank site (www.TinkerTank.org) provides an unprecedented and open look into the leadership and process of creating and delivering toys and gifts to billions of children around the globe.

Most shocking to some has been the revelation that so many familiar names have been working together for years. TinkerTank Inc was originally formed as a friendly collaboration between Santa Claus and The Tooth Fairy, but quickly added a leadership team that included Cupid, the Easter Bunny, Jack-O-Lantern and Lenny O’Shea (who is best known for guarding the pots of gold at the end of rainbows.)

“There was little doubt,” clarified Jack O’Lantern, “that together, this is the Holiday Dream Team. Amongst us, we have more experience in designing, creating, and delivering toys than anyone else. And when it comes to celebrating, we have more holidays dedicated to us, collectively, than anyone else out there.”

Early response from the public has been very positive. Kids are now writing letters directly to Santa, and they are quickly answered in a public blog, allowing kids and parents to learn from each other, and from Santa’s responses.

“I’m just glad that I don’t have to keep making up stuff about how reindeers fly,” remarked a relieved Regina Rackett, mother of 5 year-old twins in Rochester.

A surprised Billy Baxter, 7 years old, from Baltimore, revealed “I didn’t know Santa was so normal looking, he kinda looks like that guy who lives down the street from me.”

Remaining relevant is another reason why TinkerTank is going public after all these years. They have aged and progressed as much as the rest of us. Cupid can even be seen walking the streets of NY with her iPod on, but you’d never recognize her. Santa is currently sporting a Mohawk (which started as a dare by one of his grandchildren, he likes it.)

The TinkerTank.org website is the best way to get the truth about these beloved icons, and learn once and for all how reindeer fly, what’s really going on with those pots of gold at the end of rainbows, how the tooth fairy gets under your pillow, and what Cupid was thinking when she paired some of the oddest couples you can imagine.

It is also a great source of historical and cultural information about holidays around the world. “We wanted to help people understand that we all celebrate in our own way, with our own traditions,” explained Catherine Claus, youngest daughter of Santa. “Around the world and throughout time, people have created celebrations and traditions. This site is designed for parents and children alike. It is a place to learn about us, but also about each other. That is why, in addition to telling you who we are, we have written simple histories of each of the holidays, in order to further cultural understanding of the common ground that unites us. ”

Key features of the new TinkerTank site include:

* Photos and bios of Santa, The tooth fairy, cupid, Easter Bunny, and others.
* Information about TinkerTank, including how it works to create and deliver toys.
* Vital information about things like How Reindeer fly.
* Historical information about all the holidays.
* FAQ’s about all the holidays and characters.
* Blogs and communication tools for Santa and the whole TinkerTeam.

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With expanded facilities on the North Pole, TinkerTank Inc. is the single largest force in the creation and delivery of toys to children while they sleep. Founded by Santa Claus and the Tooth Fairy, TinkerTank employs thousands of people, elves and animals, all working together to make better toys, while you sleep.

All media enquiries should be directed to Catherine (Cat) Claus. cat@tinkertank.org

Print-ready photos available upon request.

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